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| Patanjali Products |
How Patanjali Uses Modern Brand Strategy
Patanjali - A Single Brand Strategy
Brands like Colgate, Uniliver, P & G operate under hundreds of sub-brands. It is not easy to manage several sub-brands separately as it adds to work force and several other additional overhead costs. It also needs unique promotional strategy based on audience and product.
It takes time gaining the trust for several different brands separately. However one might think that operating under separate brands is a safe strategy. If one brand is effected due to some reason then others reputation will not be effected. This has proved to be wrong many times. Most recent example to this is Nestle's Maggi. Maggi's defamation has highly effected sales of other Nestle products also.
It's the trust factor that makes a brand successful. Patanjali has been very successful in doing this. There product pricing is also good. In addition to this, they have done the distribution of their products very aggressively.
Like Google and Microsoft, Patanjali is also operating under one brand. People trust Google's and Microsoft's products and this has lead them to great success. Consumers do not hesitate to use something which has Google or Microsoft attached to it's name. This is the trust factor that Patanjali has successfully built up.
People do not hesitate in buying their products because everything they sell has Patanajali associated to it.
